Continuity Code Blog

Do you have an internet entrepreneurship, business or marketing question that you want Kavit to answer on the webinar? Leave your questions in the comments on this post. If you haven’t registered to join the webinar, click here.

“Internet Business Secrets Revealed: How To Find A Red-Hot Niche, Create Hot-Selling Products And Drive Targeted Traffic In 7 Days”

This free webinar is guaranteed to give you the tools to get started by sharing with you the steps you need to take to create your lucrative online business within just a few days.

Tuesday, March 24th 8:00PM GMT / 4.00PM EST / 1.00PM PST

==> What You Will Learn

* How I’ve created a low ticket continuity program that makes $10,000 quite easily with just 100 subscribers

* How to find sizzling hot niches and a list of the top 5 that I would enter if I was starting all over…

* The key to finding buyers who will give you lots of money (even in this recession)

* How I generate traffic to my website every single day and how you can use these creative methods to boost your traffic right away - including… the *Oprah Method*

* I will share with you the exact business model I implement in my music business so you can copy it for yourself - in any niche.

Plus an opportunity to ask me your specific questions and get replies on the call.

There are just 100 spaces on the webinar.”Seating” is limited and if my in-person events sell out quickly, it’s pretty likely the online will too. Register here: www.continuitycode.com/webinar

So we’re live today with the Internet Business Masterclass home study program. It’s a set of 7 DVDs and a printed manual that walks you through 16 steps of setting up and running your own profitable business.

There are just 50 sets. If you’re interested, take a look here.

This is the point where you start to build your program into reality. It is no longer just an idea being brainstormed on paper.

There are four key facets to program construction:-

• Identifying your delivery mechanism. How are you going to and how do you intend to deliver your content to your members? 

• Identify your pricing. How much will you charge people to access your continuity program? How did you decide that? What reason? Why not higher?

• Identify your payment frequency. How often will you take payment? How will you take payment? Weekly, fortnightly, monthly, bi-monthly, quarterly, or yearly? What works for you and your particular market?

• Identify your communication streams. Work out how you will communicate with your members on a regular basis and what does regular mean for you? Not just your members, how will you communicate with your web designer, your outsourcers and everybody else on your team?

These are four key facets.

Come up with good answers for all and you have a solid understanding of your program.

Here are 13 ways to promote your continuity program. The emphasis is your mailing list.

1. Your homepage: That’s a no-brainer. You should most definitely be list building on your homepage, and where should your opt-in box be? At the top.

2. Your blog: Yep. You can add an opt-in box to the template of your blog and be list building from your blog, too. Just like I’ve done here. Again, be sure it’s at the top.

3. MySpace: Certainly. You can put an opt-in box into your profile there. No problem.

4. Squidoo: Well, you can’t put the code for your opt-in box, but you can put a blurb at the end of your profile with the email address of your autoresponder.

5. Forum posts: Use your autoresponder email address in your signature-”Get weekly tips on [your niche] at mynewsletter@myautoresponder.com”.

6. Articles: Use your squeeze page URL in your author’s resource box.

7. Business cards: Get your printer to print on the back of your card, too, and advertise your list email there.

8. Flyers: Put them in local grocery stores, libraries, or anywhere there’s a public bulletin board in your town. Make those tear away strips at the bottom so people can just rip off the address to your autoresponder.

9. EBay: Advertise your newsletter or ezine there. Charge a buck or two for a lifetime subscription and make some money in the meantime.

10. Video: Make a video and discuss some aspect of what your list is about. Make it funny and you’ll get tons of traffic. Be sure to include your autoresponder email address, plugged in right on top
of your images. If this is a little too tricky for you, get someone else to do it for you.

11. Amazon.com: Buy a sponsored link, which is basically pay-per-click, in categories that match your list.

12. Banner: Make a banner for your list and advertise that in a banner exchange.

13. Press Releases: Write a press release about your newsletter or ezine.

The above are TIPS, not STRATEGIES. Go and check out the Free CD on ‘Five Steps to Continuity Program Success‘ for more customer acquisition strategies right away. 

What you decide to create and sell to your market is vitally important. It could be the thing that actually sparks worldwide buzz without even having to spend so much time marketing. Or it could be so poor that no matter how much time, energy and money you invest into marketing, you get no results.

How do you determine what to sell?

Here are a few neat tricks to deciding what to sell..

1. Make a list of all the things you are passionate about.
2. From that list, find out what problems are faced in each of those different areas.
3. Ask people who also have those same interests what problems they enjoy. For example, I used to love collecting stamps. One problem I faced was I couldn’t get stamps from far and wide countries. If only there was a REALLY EASY solution, I would have invested hundreds into it.
4. Do some research. Ask what solutions people want.

The solutions people want are those that you create, those that you sell.

Assess the consumer’s need. Thinking about your project’s purpose, it’s deliverables and what makes it different from everything else available on the market will help you to craft a signature product - one that is uniquely yours. Consider these important questions…

• Why does the consumer need your particular product now?
• How can you over-deliver on your promises by adding value to make your product ‘remark-able’?

There is a story you’re going to be telling with your product in order to facilitate learning and change. You need to choose the role you’ll play when delivering your information. Choose one of the five.

* Expert: Here is what I’ve done and here’s my theory on why it works. If you’re an expert in an area or would like to develop yourself as an expert, this is the role to take. The expert role is the role that I take when offering this system.

* Interviewer: Compiling information from experts. You can compile a product by interviewing others who are experts in the field.

* Researcher: Go out and gather information to serve the needs and desires of your target market. Compile the results to create a product that meets these needs and desires. Research can turn you into an expert at a future date. With the explosion of the Internet there has never been an easier time to become an expert researcher. Spend some time typing in your favorite keywords into Google and you will come up with a wealth of new product and program ideas.

* Repurposer: Uses and modifies existing content for a different purpose. I combined my knowledge of the music industry and personal development to create content for musicians to succeed easily (www.innerrhythm.org)

* Repackager: Takes content and puts it into a different package. This could be your own content or that of someone else. However, it is critical to get the author’s express written permission if you wish to repackage someone else’s content. And once you create your own content, others may be interested in repackaging it! Someone has requested to take my DVDs and repackage it into a coaching program specifically for the insurance industry! Who would have thought?

Which kind of product creator are you going to be?

Here are four reasons why an internet business is a good idea:

• Less overheads. If you have a brick-and-mortar business there are lots of overheads that come into play. Having an internet business that is run solely on your laptop, for example, has minimal overheads. If you run an internet business, and have offices to manage stock and staff, there are still less overheads than if you ran a solely brick-and-mortar business.

• Reduce manual labour. An internet business, depending on its activities, allow you to reduce manual labour. Digital products, for example, can be produced once and sold many times over, without having to do any additional work.

• Limited interaction with customers. Yes - you can work from home, or the cafe, or the beach or anywhere you want, really, and as long as you can write e-mail you don’t need to have customer interaction. I know people who hideaway, make thousands each month and you rarely speak to them as a customer. Whatever takes your fancy, the options are available.

• Small investment to get started. You can get started with pretty much $100, if not less. That’s how amazing the internet can be. You’ll need a website, some hosting and maybe an email management system such as 1shoppingcart and you’re ready to go.

What’s the fastest way to grow a hugely profitable and successful business… and how to trigger your prospects to become clients?

Let me give you a clue…

The answer is in finding and knowing your core motivation.

Any kind of success is created in only one way. The cultivation of both a success mindset in your field coupled with an A-to-B action plan. It shows one thing - success comes from your drive.

Your core motivation is the root of your success. The longer your roots, the larger your roots, the more it will be able to be sustainable and keep you growing.

To analyse your motivation, I get my clients to look at their needs. What are their needs? What needs do you need to fulfil? You tend to create products and services in businesses in order to meet your underlying needs whether you realise it right now or not.

So make a list of your needs, keep going till you find out your deepest needs.

You may start of with things like an S-class Merc or a red Ferrari, a semi-detached house, or a waterfront home … and you may end up with the deepest needs such as security, relationships, love and happiness.

Find out your deepest needs, your CORE motivation.

The solution of your need should be an almost no compromise answer so that your business gets what it needs to succeed.

Read that last line again.

I invite you to go through my thorough process to discover your core motivation. When you discover you core motivation, you are literally driven and destined for success. Most businesses and entrepreneurs that “fail” in selling and creating worldwide buzz do so because they don’t know their core motivation. [Read more →]